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Porter's Generic Strategies - YAML

Porter's Generic Strategies are three fundamental strategies for building competitive advantage, proposed by Harvard Business School professor Michael Porter in his 1980 book 'Competitive Strategy'. The three strategies are Cost Leadership, Differentiation, and Focus. Companies choose their strategy based on two axes: the source of competitive advantage (low cost or differentiation) and the scope of competition (broad market or narrow market). For over 40 years, this framework has been used worldwide as a classic strategic management tool.

business strategy Michael Porter competitive strategy competitive advantage framework

- code: "1"
  slug: "cost-leadership"
  name: "Cost Leadership Strategy"
  description: "A strategy to provide products and services at lower costs than competitors across the entire industry."
  competitiveScope: "Broad market (entire industry)"
  competitiveAdvantage: "Low cost"
  examples:
    - "Uniqlo"
    - "Daiso"
    - "IKEA"
    - "Amazon"
- code: "2"
  slug: "differentiation"
  name: "Differentiation Strategy"
  description: "A strategy that adds unique value that competitors don't have, differentiating through brand, quality, and service."
  competitiveScope: "Broad market (entire industry)"
  competitiveAdvantage: "Differentiation"
  examples:
    - "Apple"
    - "Starbucks"
    - "Muji"
    - "Mos Burger"
- code: "3"
  slug: "focus"
  name: "Focus Strategy"
  description: "A strategy that concentrates resources on specific customer segments or regions to build advantage in niche markets."
  competitiveScope: "Narrow market (specific segment)"
  competitiveAdvantage: "Low cost or differentiation"
  examples:
    - "Harley-Davidson"
    - "Crystal Geyser"
    - "Leica"
    - "Suzuki"