TSV
Business Model Archetypes - TSV
Business model archetypes are classifications of fundamental frameworks through which companies deliver value to customers and generate revenue. They include major digital-era models such as subscription, freemium, platform, and advertising models. These archetypes may be used individually or in combination, serving as important guidelines for corporate strategy and new business development.
business model
subscription
freemium
platform
advertising model
strategy
entrepreneurship
code slug name description examples revenueType
01 subscription Subscription Model A model where customers pay recurring fees for ongoing access to products or services. ["Netflix","Spotify","Amazon Prime","Shopify","Adobe Creative Cloud"] Recurring Revenue
02 freemium Freemium Model A model offering basic features for free while monetizing advanced features. ["Dropbox","Slack","Duolingo","Cookpad","Zoom","Trello"] Free + Premium
03 platform Platform Model A model that provides a platform connecting sellers and buyers. ["Amazon","Mercari","Uber","Airbnb","Fiverr","Upwork"] Intermediation / Commission
04 advertising Advertising Model A model offering free services to users while generating revenue from advertisers. ["Google","Facebook","YouTube (Free)","TikTok","Free Mobile Apps"] Advertising Revenue
05 marketplace Marketplace Model A model providing a venue where multiple sellers and buyers can transact. ["eBay","Etsy","Rakuten","Taobao","Alibaba"] Transaction Fee
06 on-demand On-Demand Model A model providing services exactly when needed and only as much as needed. ["Uber","DoorDash","Netflix","GoPuff","TaskRabbit"] Usage-Based
07 ecosystem Ecosystem Model A model providing comprehensive value through integrated products and services. ["Apple","Google","Amazon","Microsoft","Samsung"] Hybrid Revenue
08 razor-and-blades Razor and Blades Model A model selling the main product cheaply while profiting from consumables. ["Gillette","HP","Nespresso","Sony PlayStation","Nintendo"] Consumables Revenue