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Types of Logo Design - JSON

Types of logo design are classified into seven main categories chosen according to brand personality and purpose. Wordmarks (logotypes), lettermarks (monograms), pictorial marks, abstract marks, mascot logos, combination marks, and emblems each have distinct visual characteristics and effects, playing important roles in building corporate and product brand identity. Selecting the appropriate logo type is essential for improving brand recognition and creating emotional connections with target audiences.

logo design branding graphic design brand identity typography

[
  {
    "code": "01",
    "slug": "wordmark",
    "name": "Wordmark (Logotype)",
    "description": "A logo type that expresses the company name through typography.",
    "examples": [
      "Google",
      "Coca-Cola",
      "Sony",
      "Visa",
      "Uber"
    ]
  },
  {
    "code": "02",
    "slug": "lettermark",
    "name": "Lettermark (Monogram)",
    "description": "A simple logo type combining initials.",
    "examples": [
      "HBO",
      "IBM",
      "NASA",
      "CNN",
      "H&M"
    ]
  },
  {
    "code": "03",
    "slug": "pictorial-mark",
    "name": "Pictorial Mark (Logo Symbol)",
    "description": "An icon logo stylizing concrete objects.",
    "examples": [
      "Apple",
      "Target",
      "Shell",
      "Instagram",
      "Snapchat"
    ]
  },
  {
    "code": "04",
    "slug": "abstract-mark",
    "name": "Abstract Mark",
    "description": "An abstract logo expressing emotions through geometric shapes.",
    "examples": [
      "Nike",
      "Mastercard",
      "Airbnb",
      "Pepsi",
      "Toyota"
    ]
  },
  {
    "code": "05",
    "slug": "mascot",
    "name": "Mascot Logo",
    "description": "A friendly logo using characters.",
    "examples": [
      "Android",
      "KFC",
      "Duolingo",
      "Michelin",
      "Reddit"
    ]
  },
  {
    "code": "06",
    "slug": "combination-mark",
    "name": "Combination Mark",
    "description": "A versatile logo combining text and symbol.",
    "examples": [
      "Amazon",
      "Microsoft",
      "Tesla",
      "Spotify",
      "Burger King"
    ]
  },
  {
    "code": "07",
    "slug": "emblem",
    "name": "Emblem",
    "description": "A traditional logo in the form of a crest or badge.",
    "examples": [
      "Porsche",
      "Ferrari",
      "BMW",
      "NFL",
      "Harley-Davidson"
    ]
  }
]