TSV
Types of Logo Design - TSV
Types of logo design are classified into seven main categories chosen according to brand personality and purpose. Wordmarks (logotypes), lettermarks (monograms), pictorial marks, abstract marks, mascot logos, combination marks, and emblems each have distinct visual characteristics and effects, playing important roles in building corporate and product brand identity. Selecting the appropriate logo type is essential for improving brand recognition and creating emotional connections with target audiences.
logo design
branding
graphic design
brand identity
typography
code slug name description examples
01 wordmark Wordmark (Logotype) A logo type that expresses the company name through typography. ["Google","Coca-Cola","Sony","Visa","Uber"]
02 lettermark Lettermark (Monogram) A simple logo type combining initials. ["HBO","IBM","NASA","CNN","H&M"]
03 pictorial-mark Pictorial Mark (Logo Symbol) An icon logo stylizing concrete objects. ["Apple","Target","Shell","Instagram","Snapchat"]
04 abstract-mark Abstract Mark An abstract logo expressing emotions through geometric shapes. ["Nike","Mastercard","Airbnb","Pepsi","Toyota"]
05 mascot Mascot Logo A friendly logo using characters. ["Android","KFC","Duolingo","Michelin","Reddit"]
06 combination-mark Combination Mark A versatile logo combining text and symbol. ["Amazon","Microsoft","Tesla","Spotify","Burger King"]
07 emblem Emblem A traditional logo in the form of a crest or badge. ["Porsche","Ferrari","BMW","NFL","Harley-Davidson"]